Marketing is a make or break area for almost all startups. Having started his career in advertising, Velocity Capital's Rajeev Saxena is an expert on the topic, particularly digital, and we probe his knowledge to get insight for both investors and startups.
In this episode of The EIS Navigator, we discuss a wide range of areas: the growth of subscription models and how startups look at them, the mistakes startups make and the support that they need. We also touch on the dominance of Google and Facebook and the pros and cons of this. Rajeev brings plenty of examples of the steps that startups have taken to put them on a better marketing path.
Finally, Velocity has one of the most diverse teams in the EIS industry and we discuss how well the latter is doing.
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Rajeev is the founder and managing director of Velocity Capital Advisers. He began his career in advertising and has worked for TBWA, Leo Burnett and HHCL. Formerly the Marketing Director of Red Bull Energy Drink, UK & Ireland, he completed an MBA at the Institute for Management Development in Lausanne. He has since founded a series of successful entrepreneurial businesses across a range of industries, including MPPI, an Indian media fund, raising money and managing Indian property ventures, a 200mw wind farm development near Istanbul and Soho House Mumbai, a franchise business launching the Soho House brand in Mumbai.