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21: Product market fit – what it is, how you get it and how you know you have it | Matthew Cushen of Worth Capital

23 Mar 2021 / Podcast Tax Enhanced

By Dr Brian Moretta

Product market fit is a much discussed, and much misunderstood, topic in venture capital. Matthew Cushen from Worth Capital recently wrote a great blog article on the topic, so we though we'd get him on to speak about it.

We chat about what product market fit actually is and how you get it in practice. We also discuss how the company knows they have it and how an investor knows that too. Matthew brings lots of great examples from his portfolio, both good and bad.

We also talk a little about coronavirus and distinguishing between short-term and long-term effects.

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Matthew Cushen is the co-founder of Worth Capital. He has held senior roles in Kingfisher and John Lewis Department Stores, as well as being a Director of ?What If!, the global innovation consultancy, helping the leadership teams of companies across the globe including IKEA, Waitrose, AB Inbev and Tesco. Insight gained from helping the world’s largest businesses has led to his belief that the commercial tide has shifted and it is start-ups that have the most potential to challenge the normal rules of business, create new consumer behaviours and to create brands that are truly loved.

Worth Capital worthcapital.uk
Blog article on product-market fit:  Obsessing about market need

Suggested reading

Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein

Factfulness: Ten Reasons We’re Wrong About The World – And Why Things Are Better Than You Think by Hans Rosling

Airhead: The Imperfect Art of Making News by Emily Maitlis