Although consumer markets are a big part of quoted markets, they are something of a niche in EIS & VCTs. Pembroke specialise in consumer companies, with a portfolio including hospitality, food, fashion and wellness businesses.
We talk about the philosophy for investing, how they can make venture scale businesses and the challenges of operating consumer-facing locations and online facilities simultaneously. COVID has loomed extra large for consumer businesses, and we discuss how the portfolio has responded and the importance of management teams in this process.
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Will Goodwin is Pembroke’s Portfolio & Finance Director. He joined Pembroke in 2017 to oversee portfolio management, and is responsible for the performance of Pembroke’s investments whilst helping them achieve their goals through using Pembroke’s resources and network. Will founded his own business in 2010 in the environmental sanitation space and successfully sold it in 2012. He has a Master’s in Civil Engineering from the University of Bristol and is an ACA Chartered Accountant.
Fred Ursell is Pembroke’s Investment Manager. He joined Pembroke in 2019, having previously worked at Grant Thornton within the Growth Finance team, advising founders and management teams seeking to raise growth capital of up to £10m. Prior to this, Fred worked for HSBC in Guangzhou, China. He graduated from London South Bank University with a first class honours degree in Business Studies with Finance and has passed CFA Level One.
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