Alliance Pharma is a pharmaceutical company specialising in acquiring, marketing and distributing mature pharmaceutical brands generating relatively predictable cash flows. It was founded in 1998 and has acquired rights to over 50 specifically pharmaceutical products. Its three main areas of focus are dermatology, oncology and nutrition. The manufacturing, storage, logistics and sales are controlled by Alliance but are outsourced to leading specialist organisations in these fields. Although a leader in the UK of acquisition and management of established products, the company has affiliates in Europe, China, and North America, among other territories.