Morses Club have ca 230,000 customers, spread throughout mainland UK and Northern Ireland, and the second largest market share in the UK Home Collected Credit market. They offer small cash loans of between £100 and £1,000 with both distribution and cash collection being undertaken by ca 2,000 self-employed agents managed through a network of branches throughout the UK. The customer base, agent network and field managers all saw substantial growth following a strategic re-alignment by the market leader partially attracted by sustained high levels of customer, agent and staff satisfaction. Morses Club has been carefully developing a range of related products including (i) Morses Club Card (loans delivered on a card rather than by cash), (ii) Online lending (iii) developing its customer portal to offer other products (some third party sourced). Investment in new areas is carefully controlled with management aiming for steady, sustainable profit and franchise growth.